| A community business partnership
is a collaboration between a business and a community
organisation working together to achieve outcomes for
the community in which they both operate. While partnerships
can take many forms (for example some partnerships involve
several businesses and community groups) there are some
basic elements that are common to all good partnerships.
Community business partnerships are more than just sponsorship
or marketing arrangements - both partners should make
roughly equal contributions, and receive equal benefits.
Partnership members should have some shared values and
objectives and importantly a shared respect for one
another.
A partnership also offers a great opportunity for shared
learning in which both organisations can draw upon the
unique skills of the other and benefit from the sharing
of ability, expertise, time and resources. In addition
to providing a solution to a need in the community,
a good community business partnership can also benefit
the partners for example by boosting staff morale, customer
loyalty and community goodwill.
Collaboration between the partners takes many forms
the business may offer in-kind support, financial assistance
and technical expertise, for example.
The community organisation may provide training and
mentoring as well as enabling the business to expand
its networks.
Being part of a community business partnership is one
way in which a business is able to demonstrate to the
community in which it operates that it is a socially
responsible company.
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